I saw pusha T with the shirt on @ the bbc nyc opening but i thought it was bbc whell guess wat i was wrong the clipse is launching there own clothing line by the help of pharrell williams and others...
here is a lil article i saw on line check it out.....
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Virginia duo Clipse has entered the fashion industry with the recent launch of their own clothing brand, Play Cloths, after years of promoting apparel from other popular designers.
Pusha T and Malice, born Terrence and Gene Thornton, have teamed up with designer Doug Life to develop a signature line of denim jeans, jackets, hoodies, and other street-themed wear.
“It’s based around the idea of when clothes were collectables,” Pusha said of the brand, which fuses urban and rock-influenced styles. “It represents youth and influence.”
Clipse, who have become the unofficial poster-boys for the Japanese-based clothing brand A Bathing Ape (BAPE), will be joining fellow Virginia producer Pharrell Williams in the fashion world.
Williams recently launched his own lines Ice Cream and Billionaire Boys Club (BBC) with flagship stores in Japan and Hong Kong.
Play Cloths will be featured at the annual MAGIC Trade Show Expo in February, hosted in Las Vegas.
Pusha T and Malice are also working on their third studio album, expected to drop in the summer
i think its pretty cool so far im digging the logo gotta see what else they have in store...but so far so good what do u guys think and the link below is the play clothes myspace page check it out....
http://www.myspace.com/officialplaycloths
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here is a lil article i saw on line check it out.....
Virginia duo Clipse has entered the fashion industry with the recent launch of their own clothing brand, Play Cloths, after years of promoting apparel from other popular designers.
Pusha T and Malice, born Terrence and Gene Thornton, have teamed up with designer Doug Life to develop a signature line of denim jeans, jackets, hoodies, and other street-themed wear.
“It’s based around the idea of when clothes were collectables,” Pusha said of the brand, which fuses urban and rock-influenced styles. “It represents youth and influence.”
Clipse, who have become the unofficial poster-boys for the Japanese-based clothing brand A Bathing Ape (BAPE), will be joining fellow Virginia producer Pharrell Williams in the fashion world.
Williams recently launched his own lines Ice Cream and Billionaire Boys Club (BBC) with flagship stores in Japan and Hong Kong.
Play Cloths will be featured at the annual MAGIC Trade Show Expo in February, hosted in Las Vegas.
Pusha T and Malice are also working on their third studio album, expected to drop in the summer
i think its pretty cool so far im digging the logo gotta see what else they have in store...but so far so good what do u guys think and the link below is the play clothes myspace page check it out....
http://www.myspace.com/officialplaycloths
